New Wave Sports is one of the largest cross-athletic facilities in southern Germany. Complementing the attractive range of workouts offered locally, there was a need for a strong brand presence as well as attention-grabbing communication measures. The goal: to attract athletes and to grow – both on a regional and national level.


We used the lockdown to develop a thorough and strategic brand analysis & realignment. The result: an updated brand direction and a broad-based relaunch campaign. From the new corporate design, to social ads and a pop-up showcase in Landsberg’s city center. Confident and progressive – just like the workouts in the NWS community.