THE
CHALLENGE

A new restaurant in Landsberg with high-quality, regional cuisine needs a name and logo – few weeks before the restaurant’s opening! 4 demanding partners/owners wish to be convinced. The expectation: The new name must live up the high culinary standards and special interior of the restaurant. In addition, it should be easy to remember and pronounce.

Solution

The primordial goddess Gaia from Greek mythology turns out to be the perfect namesake. She is said to be the blessing-giving deity who brings forth and nourishes all living beings. To the cultural-historical background as well as to the concise name we add the matching icon – a stylized blossom. The claim „Speise | Trank | Kultur” completes the new appearance.