THE
CHALLENGE
HC Landsberg Riverkings e.V. is the club in the region that plays in the highest league and has the largest fan base. After some difficult pandemic-years and a turbulent history of ice hockey in Landsberg, there was a growing need for a reorientation of the brand identity as well as complimentary communication measures. The goal: to restore the sport of ice hockey in the region to what it once was – attractive, entertaining and home to all sports enthusiasts. Regardless of whether they are club members, fans or volunteer supporters.
Solution
Based on a comprehensive brand strategy analysis, we developed a new direction for the association – all based on the motto: evolution instead of revolution. Because today the club is already the athletic core of Landsberg. The result: a manifesto that was developed with officials, active players and fans, which serves as the foundation of the overall relaunch and attractive campaign elements. From a new mission statement, a modernized corporate design, to social ads and a video with the new club anthem. Inclusive, ambitious, future-oriented: We are the Riverkings. Here, the WE rules.
Highlight
Friday, 09/30/2022 – not only the first matchday of the new season, but also the premiere of the new club anthem. Produced by Specki TD, a musician from Landsberg who is known far beyond regional borders. In cooperation with the creators and the club, we set the stage for the new song and created a slightly different music video for it. HERE, HERE is the new masterpiece available!
