To further justify the lockdown in the pandemic year, gyms in Bavaria were promptly declared as recreational facilities. Our customer Hardy’s didn’t want to put up with that. Rightfully so, as the administrative court decided. But how do you get these news across?


A quick and confident social campaign generated plenty of buzz in no time – also for our Bavarian Prime Minister. And whether you like it or not, we also made it into the BILD-newspaper. Without a single penny of media budget, by the way.