What do a rhino and the waste management company Stampfl have in common? Well, aside from being reliable, powerful and, the occasional kicking up of dust, a bright idea struck us: The Stampflon rhino becomes the star of the new corporate identity. Of course, this included a bold slogan. And so, we set to work. We didn’t just refresh the entire business stationery but also stirred up the dust on social media, in employer branding, and with on-site branding. Our highlight: Conceptualizing and executing the apprentice exhibition booth, including a life-sized Stampflon.