Brand Identity & Club Anthem

Hockey in Landsberg? More than just a sport. It’s tradition, passion, and identity on ice. But after the challenges of recent years, one thing was clear: the Riverkings needed a fresh start. A presence that doesn’t just showcase them as a club, but as what they truly are – the sporting heart of the city. Instead of revolution, we focused on powerful evolution. Together with officials, players, and fans, we built a brand that is authentic, welcoming, and future-driven. A manifesto as its backbone, a new corporate design as its face, and an anthem as its heartbeat. Social ads, campaigns, videos – all for the collective spirit. Because here, it’s not just the game that rules. It’s the WE.