There are a lot of physiotherapists and PT-coaches in the regional market. Our client Mirko Grasshoff offers the whole package – physiotherapy and personal training. The task: how do we position and, above all, differentiate his service in the market?


Our approach: we combine the best of both worlds and create a unique brand identity: “active physiotherapy” by Mirko Grasshoff. We developed a brand name and logo. Pardus = panther in Latin. True to his motto: “strength through movement, movement through strength.” With a new name, business stationary, a new website as well as a social media presence, Mirko is ready to go.