THE
CHALLENGE

With their serial production, the former new space start-up is now one of the pioneers in the market for laser-based communication for the aerospace industry. Our task: to establish Mynaric as a leading global player in terms of communication. A whole series of measures was and is to be developed on an ongoing basis. From their corporate identity, the website, exhibitions, exmpolyer branding to the IPO on the NASDAQ in the USA.

Solution

As the gobal leading agency for all creative needs, we position Mynaric as THE future-oriented partner. Our brand strategic work results in a new corporate identity, which is brought to life in various measures. Among other things, one essential component: the imagery. Together with a renowned photographer from Hamburg, we developed a new key visual. Another element: our new corporate design with a dynamic laser beam as the main star.

Nasdaq-Turm mit Mynaric Logo und Schlüsselbild der Marke.
Mockup eines Laptops, auf welchem die Internetseite von Mynaric zu sehen ist. Auf der Seite sieht man die News des Börsengangs.
Gruppenfoto des Mynaric Teams, während sie lachen und klatschen am Tag des Börsengangs. Sie stehen im Nasdaq IPO Center.
Mockup IPhone mit einem Tweet von Nasdaq. In dem Tweet geht es um den Börsengang von Mynaric.
Drei T-Shirts mit dem Mynaric Logo und dessen Schlüsselbild.

Highlight

Friday, 11/02/2021 – a milestone for Mynaric and our agency. As part of the listing on the NASDAQ technology stock market in New York, we handled all communications measures. In cooperation with our PR colleagues from FrazierHeiby (USA), we created an extraordinary campaign for the IPO – the centre of attention: our perfomance in Times Square.

Mockup einer
Kleine Schokoladen-Give-Aways von Mynaric mit der Aufschrift: Was haben Schokolade und Laser Kommunikation gemeinsam? Ohne sie ist die Zukunft unvorstellbar.
Mockup einer Broschüre für die Bewerbung des Messestands bei der Space Tech Expo