THE
CHALLENGE
With their serial production, the former new space start-up is now one of the pioneers in the market for laser-based communication for the aerospace industry. Our task: to establish Mynaric as a leading global player in terms of communication. A whole series of measures was and is to be developed on an ongoing basis. From their corporate identity, the website, exhibitions, exmpolyer branding to the IPO on the NASDAQ in the USA.
Solution
As the gobal leading agency for all creative needs, we position Mynaric as THE future-oriented partner. Our brand strategic work results in a new corporate identity, which is brought to life in various measures. Among other things, one essential component: the imagery. Together with a renowned photographer from Hamburg, we developed a new key visual. Another element: our new corporate design with a dynamic laser beam as the main star.
Highlight
Friday, 11/02/2021 – a milestone for Mynaric and our agency. As part of the listing on the NASDAQ technology stock market in New York, we handled all communications measures. In cooperation with our PR colleagues from FrazierHeiby (USA), we created an extraordinary campaign for the IPO – the centre of attention: our perfomance in Times Square.
