THE
CHALLENGE
Since 1954, “Bucher-Treppen” has been the top dog in the field of wooden staircase construction and is seen as “the original” when it comes to high-quality and individual staircase solutions. But the world is changing and so is our architecture – to which the brand responds with a radical reorientation. Our task: to bring the soon-to-be 70-year-old company into the modern age of communication and revive it as part of a brand realignment.
Solution
As a lead agency for all communicative topics, we reflect on the brand core and get to the point with the claim “Die Bucher-Treppe” (engl.: “the Bucher staircase”). Bucher is actively shaping change, offering sustainable and functional staircase solutions. We voice this ambition of influencing the segment as an industry leader in our communication – with a high-quality but approachable tone. Aesthetic, straightforward and always with the goal to be an “inspirational place” for today’s builders. Consistently implemented – from the brand strategy process and the positioning, the development and elaboration of the CI, to the new website and the corresponding social media presence.
HIGHLIGHT
Monday, 02/13/2023 – the first milestone of a long-term project journey is reached. As a first, big public impact, we present the new website and create a completely new brand and product experience.
