Bucher - Brand strategy
Launching the well-established leader in wooden staircase into the 21st century? Right up our alley. The mission: Revitalize the brand, uncover its essence. The new slogan: “Die Bucher-Treppe” doesn’t just describe a staircase, but a narrative, a benchmark, a legend. Through an intensive brand strategy process, we refined the positioning, followed by a new corporate identity, website, stationery, and social media presence. A brand that preserves its heritage but captivates with modern aesthetics and innovation.