Bayerisch-Schwaben – CI-Refresh & Campaign

How do you modernize tradition? With creativity, heart and a dash of OEOE. When Bayerisch-Schwaben called for a fresh new look, we delivered. The result? A modern, welcoming brand presence that stays true to its roots and Corporate Identity. Sharp lines, vibrant colors, timeless typography, and the region’s iconic contour as a design element – all working together to create a campaign with a distinct character. A comprehensive design manual ensures clarity and consistency, leaving just one question: “When are we heading to Bayerisch-Schwaben?” Backed by posters, online ads, and a large-scale national OOH campaign, you can say: “So close. So much. To experience.”