{"id":1068,"date":"2025-02-02T16:25:59","date_gmt":"2025-02-02T15:25:59","guid":{"rendered":"https:\/\/www.oeoe.de\/cases\/hardys\/"},"modified":"2025-02-06T15:57:52","modified_gmt":"2025-02-06T14:57:52","slug":"hardys","status":"publish","type":"cases","link":"https:\/\/www.oeoe.de\/de\/cases\/hardys\/","title":{"rendered":"Hardy\u2019s (Social) Buzz"},"content":{"rendered":"  \n\n<div class=\"section section- section-  \" id=\"block_48f7c472a9876bfa7f20e04004d4802b\"  data-controller=\"section   \" data-section-heading-value=\"\">\n        <div class=\"section-content text-white section-padding\">\n                \n<div class=\"wp-bootstrap-blocks-container container mb-0 h-100\">\n\t\n<div class=\"wp-bootstrap-blocks-row row h-100 justify-content-center align-items-center \">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n<div class=\"wp-block-image mb-5\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"112\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/logo_hardys_neg.png\" alt=\"\" class=\"wp-image-1051\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center h4 mb-5\">(Social) Buzz<\/h1>\n\n\n\n<p class=\"has-text-align-center fs-5\">Wenn Fitnessstudios pl\u00f6tzlich zu Freizeiteinrichtungen erkl\u00e4rt werden, ist das nicht nur \u00e4rgerlich \u2013 es ist ungerecht. Hardy\u2019s wollte sich das nicht gefallen lassen. Das Verwaltungsgericht gab ihnen recht. Doch was bringt ein Urteil, wenn niemand davon erf\u00e4hrt? Unsere L\u00f6sung: Eine schnelle, selbstbewusste Social-Kampagne, die f\u00fcr m\u00e4chtig Wirbel sorgt. Der Buzz war da \u2013 und zwar bis in die Chefetage der bayerischen Politik. Bild-Zeitung, Talk of Town und das alles ohne einen einzigen Cent Media-Budget.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n \n    <\/div>\n<\/div>\n\n  \n\n<div class=\"section section-plain section-auto header-dark \" id=\"block_e08cdf791b012de674d37a037033fe43\"  data-controller=\"section   \" data-section-heading-value=\"\">\n        <div class=\"section-content \">\n                \n<div class=\"wp-bootstrap-blocks-container container-fluid mb-0 px-0\">\n\t\n<div class=\"wp-bootstrap-blocks-row row g-0 align-items-center\">\n\t\n\n<div class=\"col-12 col-lg-6 order-2 order-lg-1\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full force-width-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe-hardys-bild-phone.jpg\" alt=\"\" class=\"wp-image-672\"\/><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full force-width-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe-hardys-citylight-1024x1024-1.jpg\" alt=\"\" class=\"wp-image-682\"\/><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row g-0 align-items-center\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full force-width-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe-hardys-magazine.jpg\" alt=\"\" class=\"wp-image-680\"\/><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full force-width-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe-hardys-bild-02.jpg\" alt=\"\" class=\"wp-image-678\"\/><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n \n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":675,"template":"","tags":[],"class_list":["post-1068","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hardy\u2019s (Social) Buzz - oevermann &amp; 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