{"id":1020,"date":"2025-02-02T20:01:35","date_gmt":"2025-02-02T19:01:35","guid":{"rendered":"https:\/\/www.oeoe.de\/cases\/bucher-brand-strategy\/"},"modified":"2025-02-06T15:48:07","modified_gmt":"2025-02-06T14:48:07","slug":"bucher-brand-strategy","status":"publish","type":"cases","link":"https:\/\/www.oeoe.de\/de\/cases\/bucher-brand-strategy\/","title":{"rendered":"Bucher &#8211; Markenstrategie"},"content":{"rendered":"  \n\n<div class=\"section section- section-  \" id=\"block_3d6b996c8a15c6e9851b0e2b9d5746aa\"  data-controller=\"section   \" data-section-heading-value=\"\">\n        <div class=\"section-content section-padding\">\n                \n<div class=\"wp-bootstrap-blocks-container container mb-0 h-100\">\n\t\n<div class=\"wp-bootstrap-blocks-row row h-100 justify-content-center align-items-center \">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n<div class=\"wp-block-image mb-4\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"86\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe_cases_bucher_logo-1.png\" alt=\"\" class=\"wp-image-846\" style=\"width:250px;height:auto\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center h4 mb-5\">Markenstrategie<\/h1>\n\n\n\n<p class=\"has-text-align-center fs-5\">Den gestandenen Platzhirsch im Holz-Treppenbau ins 21. Jahrhundert katapultieren? Genau unser Ding. Die Mission: Die Marke neu beleben, ihre Essenz herausarbeiten. Der neue Claim: \u201eDie Bucher-Treppe\u201c beschreibt nicht nur eine Treppe, sondern eine Geschichte, einen Standard, eine Legende. In einem intensiven, markenstrategischen Prozess sch\u00e4rften wir die Positionierung, gefolgt von einer neuen Corporate Identity, Webseite, Gesch\u00e4ftsausstattung und Social-Media-Aufritt. Eine Marke, die ihre Wurzeln bewahrt, aber mit zeitgem\u00e4\u00dfer \u00c4sthetik und Innovation \u00fcberzeugt.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n \n    <\/div>\n<\/div>\n\n  \n\n<div class=\"section section-plain section-auto header-light \" id=\"block_d4342045ba109f08c49a38cc7947376f\"  data-controller=\"section   \" data-section-heading-value=\"\">\n        <div class=\"section-content \">\n                \n  \n   \n<div class=\"case-video ratio ratio-16x9 \" id=\"block_95453a56bf6f30cda232d75c2d96c137\" data-controller=\"case-video\">\n  <video controls loop muted playsinline poster=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/Bucher_Scene_1_Website.jpg\" data-case-video-target=\"video\">\n    <source src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/Bucher_Scene_1_Website.mp4\" type=\"video\/mp4\"\/>  \n  <\/video>\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_0abde425d63f7e0f25767763f075eeed\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe_cases_bucher_03_ooh.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_d857b75c0eb66c445d74fb46a3457fb8\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe_cases_bucher_04_website.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_e7082c0984f51f6030cc45e1e42c7fb3\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe_cases_bucher_05_ci_guidelines.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_4883c5b9ebeae84a6997a715469a2554\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/02\/oeoe_cases_bucher_06_social.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n \n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":849,"template":"","tags":[],"class_list":["post-1020","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bucher - Markenstrategie - oevermann &amp; 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