{"id":1011,"date":"2025-01-26T13:40:31","date_gmt":"2025-01-26T12:40:31","guid":{"rendered":"https:\/\/www.oeoe.de\/cases\/bayerisch-schwaben-ci-refresh-kampagne\/"},"modified":"2025-02-06T15:29:57","modified_gmt":"2025-02-06T14:29:57","slug":"bayerisch-schwaben-ci-refresh-kampagne","status":"publish","type":"cases","link":"https:\/\/www.oeoe.de\/de\/cases\/bayerisch-schwaben-ci-refresh-kampagne\/","title":{"rendered":"Bayerisch-Schwaben \u2013 CI-Refresh &amp; Kampagne"},"content":{"rendered":"  \n\n<div class=\"section section- section-  \" id=\"block_1f127e4069cdb7f67de015c0fd31779a\"  data-controller=\"section   \" data-section-heading-value=\"\">\n        <div class=\"section-content text-white section-padding\">\n                \n<div class=\"wp-bootstrap-blocks-container container mb-0 h-100\">\n\t\n<div class=\"wp-bootstrap-blocks-row row h-100 justify-content-center align-items-center \">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n<div class=\"wp-block-image mb-4\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"213\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/logo_bs.png\" alt=\"\" class=\"wp-image-163\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center h4 mb-5\">Bayerisch-Schwaben \u2013 CI-Refresh &amp; Kampagne<\/h1>\n\n\n\n<p class=\"has-text-align-center fs-5\">Wie modernisiert man Tradition? Mit Kreativit\u00e4t, Herz und einer Prise OEOE. Bayerisch-Schwaben wollte es frisch \u2013 wir haben geliefert. Der Auftritt? Modern und einladend, aber immer im Einklang mit der bestehenden CI. Evolution statt Revolution. Klare Kanten, strahlende Farben, zeitlose Typographie und die Regionen-Kontur als Design-Element verleihen der neuen Kampagne einen differenzierenden Charakter. Das dazu passende Design-Manual l\u00e4sst keine Fragen offen, au\u00dfer: \u201cWann geht\u2019s denn nun nach Bayerisch-Schwaben?\u201d. Mit Plakaten, Online-Ads und einer bundesweiten OOH-Kampagne k\u00f6nnen wir mit Stolz sagen: Hier kann man \u201cSo nah. So viel. Erleben.\u201d<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n \n    <\/div>\n<\/div>\n\n  \n   \n<div class=\"case-video ratio ratio- \" id=\"block_eaa670af8903401c7206887bfa6645d3\" data-controller=\"case-video\">\n  <video controls loop muted playsinline poster=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case-sd.jpg\" data-case-video-target=\"video\">\n    <source src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case-sd.mp4\" type=\"video\/mp4\"\/>  \n  <\/video>\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_006d75a55c47a616802443ee93a6cd17\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case_02.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_ad003e7c58515d750ed9fd0a8ee7119f\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case_01.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_b186473c96c1341e57e1f52ee1a58825\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case_04.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>\n\n  \n\n<div class=\"case-image \" id=\"block_5e7097587cc0251598c2dc7dc3ab3ef2\">\n    <img decoding=\"async\" src=\"https:\/\/www.oeoe.de\/app\/uploads\/2025\/01\/oeoe_bayerisch_schwaben_case_03.jpg\" srcset=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\"  width=\"\"\n    height=\"\" alt=\"\">\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":561,"template":"","tags":[],"class_list":["post-1011","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bayerisch-Schwaben \u2013 CI-Refresh &amp; 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