

(Social) Buzz
When fitness studios are suddenly classified as leisure facilities during the pandemic, it’s not just annoying – it’s unfair. Hardy’s refused to accept this without a fight. The administrative court ruled in their favor. But what’s the use of a verdict if no one hears about it? Our solution: a fast, confident social media campaign that stirred up a storm. The buzz was real – reaching all the way to the top levels of Bavarian politics. “Bild-Zeitung”, talk of the town, and all that without spending a single cent on media.



